In the fast-paced world of B2B business, growth is everything. But achieving sustainable growth can feel like a constant uphill battle. Here, we explore 11 growth hacks you can implement to propel your B2B business forward.
The hacks we’ll cover are a mix of free and paid strategies. We’ll start with some low-cost options that leverage your time and existing resources, followed by some growth tactics that require a bit more investment.
Free Growth Hacks for B2B business:
- Content Optimization for Clickthroughs:
This hack focuses on underperforming pages on your website. By identifying pages with low click-through rates (CTR) in search results, you can optimize titles and descriptions to improve their appeal to searchers. This can significantly increase organic traffic and conversions.
To identify these pages, head to Google Search Console and navigate to the “Search Results” section under “Performance.” Look for the CTR metric and sort pages by ascending CTR, focusing on pages with the lowest rates.
Pro Tip: Ignore pages with minimal impressions, as low CTRs might not be a significant concern for pages with low traffic.
- Leveraging LinkedIn Analytics for Targeted Outreach:
LinkedIn offers valuable analytics for individual posts, revealing the top companies whose employees viewed your content. This data can be a goldmine for identifying potential clients who haven’t interacted with your brand before.
By consolidating this data from key leaders’ posts over time, you can build a targeted list of high-value accounts that can be nurtured through email marketing campaigns, LinkedIn outreach, or Google customer match campaigns.
Remember: This strategy is most effective for companies still building their audience.
- Content Clustering and Internal Linking:
This growth hack involves grouping related content on your website into clusters. The next step is to identify relevant pages within each cluster and strategically insert links to other cluster pages. This improves website navigation for users and search engines alike, ultimately boosting SEO and organic traffic.
Essentially, you’re creating a web of valuable content that keeps users engaged and increases the likelihood of conversions.
- Participating in Vendor Events:
B2B sellers love positive customer testimonials. A recent trend involves companies featuring key customer stakeholders as speakers at webinars or events. While this benefits the seller with valuable social proof, it can also be a growth opportunity for the customer organization.
By participating in such events, you gain access to the vendor’s audience, potentially reaching a pool of highly relevant target accounts.
Choose vendors with a large audience that overlaps with your target market, and prioritize collaborations that showcase the success of your partnership.
- Visitor Tracking for Smarter Targeting:
Visitor tracking tools allow you to identify companies visiting your website. These tools can provide valuable insights into your target audience and their online behavior. Popular options include Kickfire, Leadfeeder, LeadForensics, and ZoomInfo.
For even deeper insights, consider platforms like 6sense, which combines visitor tracking data with third-party intent data to reveal a prospect’s level of purchase interest.
Paid Growth Hacks for B2B business:
- Exit-Intent Popups:
These popups appear when a visitor is about to leave your website, offering a last-minute chance to capture their attention. Use exit-intent popups to promote valuable content, upcoming webinars, or special offers.
Tools like Optinmonster, Picreel, Hellobar, and Thrive Leads offer various customization options to tailor your exit-intent popups for maximum impact.
- Building a Free Tool:
Offering a free, high-quality tool can generate significant website traffic and leads. The tool itself acts as a lead magnet, attracting potential customers who find value in your offering.
If building a tool from scratch isn’t feasible, consider outsourcing development, partnering with a complementary tool provider, or white-labeling an existing tool.
- Automated Social Media Promotion:
QuuuPromote is a tool that leverages a network of real people to share your content on social media. This platform allows you to get your content in front of a wider audience without relying on bots or inauthentic promotion methods.
While QuuuPromote offers a wide range of niches, conduct thorough research to ensure the platform aligns with your target audience and content type.
- Survey-Based Lead Generation:
Surveys can be a powerful tool for lead generation. By sending targeted surveys to relevant contacts, you can collect valuable data and gauge prospect interest in your offerings.
**Survey Monkey, Typeform, Qualtrics, and Qualaroo are popular options for
creating and managing surveys with advanced features and analytics.
Remember: When crafting surveys, prioritize collecting information and avoid being overly promotional. Focus on understanding prospect needs and purchase intent.
- E-Gifting for Relationship Nurturing:
Platforms like Sendoso,and Postal.io allow you to send electronic gifts to prospects and existing customers. This is a unique way to stand out from the competition and strengthen relationships within your target audience.
By strategically sending e-gifts, you can increase engagement and improve the chances of converting leads into loyal customers.
- Hiring Creator-Relationship Builders:
A final growth hack involves hiring individuals who can create high-quality content tailored to your niche while simultaneously building relationships with key stakeholders in your target organizations.
This role combines content creation, social media marketing, and inside sales functions. The ideal candidate will attract your target audience with organic content and leverage both online and offline interactions to nurture leads and qualify them for sales.
While not a common practice in B2B sales, this model has the potential to be a game-changer. By combining content marketing, relationship building, and sales expertise, you can significantly improve lead quality and conversion rates.
By implementing a combination of these free and paid growth hacks, you can equip your B2B business with the tools and strategies necessary to achieve sustainable growth. Remember, the key is to experiment, analyze results, and refine your approach to find the perfect growth recipe for your unique business.
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